India a Key Market for Nothing's Expansion, Says Co-Founder Akis Evangelidis
India has emerged as a crucial growth market for Nothing, with the company set to expand its footprint further, according to Akis Evangelidis, Co-Founder of the global technology brand. In a statement, Evangelidis highlighted that 2024 has been a year of scaling up for Nothing, with a focus on broadening its smartphone portfolio and integrating cutting-edge design and user experience innovations into various market segments.
Nothing, which was recognized as the fastest-growing brand in India during the first half of the year with a remarkable 567 percent growth, according to Counterpoint Research, has seen significant success with its latest models. The Phone (2a) and CMF Phone 1 have both achieved record sales on their respective launch days, marking a significant milestone for the company.
As part of its aggressive expansion strategy, Nothing has increased its offline presence to include 300 service centres, with exclusive ones in Mumbai, Delhi, and Bengaluru. Evangelidis noted plans to open two additional exclusive centres by the end of the year.
The company has also more than doubled its offline retail presence from 2,000 to 5,000 locations, complementing its substantial online footprint. "In the first three years, we concentrated on building our operational foundations in one of the world’s most competitive industries", Evangelidis explained. "What began as a focus on design differentiation has evolved into innovative user experiences in both hardware and software".
Carl Pei, Co-founder and CEO of Nothing, expressed his satisfaction with the company’s growth, emphasizing that while market share is not the end goal, it is a result of creating exceptional products. “This success validates that our strategy is working and fuels our innovation drive, which will be a key focus for 2025”, Pei said.
Nothing’s rapid expansion and success in India underscore its commitment to revolutionizing the smartphone industry through innovation and strategic market engagement.
